Voice Search

The number of voice searches has increased drastically hence making it super important for businesses to 

re-evaluate their digital marketing strategies in 2020.  Currently 50% of all searches are done via voice and voice shopping is set to jump to  $40 billion in 2022.

Social Media stories play an important role in engaging with your  audience and increasing brand awareness.  It will give you the opportunity to connect with your audience and build trust. 

 E-commerce websites can create  and post ads  that allow users to click  on  products tagged and shop without having to leave Instagram.  This makes it very easy for consumers to shop and easier for businesses to reach potential clients.

A micro-moment is an intent-rich moment when a person turns to a device to act on a need. To Know, To Go, To Do, or To Buy.

For businesses to take advantage of that, they need to ensure they're there in these moments and  when their clients are searching for the service/product they offer. Deliver useful and relevant content and make it easy & quick for consumers to make a purchase. 

Virtual Reality is a form of interactive software that stimulates a real experience. VR has made it possible for marketers to connect with users in a way that's not been possible with traditional media.  It's an experience that places the user in essentially a different dimension making them feel that they're in that time or place. Their perception then becomes their reality and it's a very intense emotional experience

Augmented reality blends interactive digital elements like visual overlays or other sensory projections into the real world environment.  In recent years augmented reality (AR) has become massively popular and is one of the top marketing trends in 2020.  Ikea, and Wayfair for example, have an app that allows users to visualize what a piece of furniture would look like in their home before making a purchase.  

 Home Depot has an app which uses patent technology to show users what a paint colour would look like in their home. Lighting, objects, and shadows in the room are all accounted for so you can see how that green shade actually looks like in real life. You'd even be able to share images from the app on social media in order to get your friends' opinion.  With the Covid-19 pandemic and social distancing, more people are resorting to online shopping. For companies that offer products, it's more important than ever to incorporate AR in their user experience.